Budweiser Beer: A History
The wheel, the computer, and a Budweiser draft are all examples of man’s greatest achievements. At Matt and John’s Gametime Sports Bar, we are proud to sell one of these marvelous inventions. At our sports lounge, you will get to experience the joy of combining both the bubbly taste of a “Bud” and the comradery of national sports. Together, this combination of sports and booze provides a truly welcoming environment to kick back and enjoy the day.
As a proud American bar, we believe that, sometimes, you have to honor the things you love. At our bar, our greatest joy is serving Budweiser brews. Since we are so fond of this beverage, we think it is only right to give our customers a history of this fine company and their legendary brew.
The story of Budweiser starts with Adolphus Busch and his father-in-law Eberhard Anheuser. At the age of 18, Busch emigrated to St. Louis, Missouri with his three older brothers in 1857. During this time, St. Louis was a major destination for German immigrants. Surrounded by his family, Busch was inspired to start a brewing company. St. Louis in the 1800s was a desirable brewing destination for many reasons. The first being that is was a great location for manufacturing beer. Due to the river in St. Louis, there was an ample water supply, perfect for creating the classic Budweiser taste. Second, St. Louis has an assortment of in-ground caves. These caves were useful for storing the beer and keeping it cold throughout the year.
Due to the manufacturing and storage value of St. Louis, brewing beer was relatively easy. The only difficult part about maintaining the business was having an initial cash flow. Luckily for Busch, his sweetheart, Lilly Anheuser, had a wealthy father that invested in his brewery. Together, both Anheuser and Busch co-founded the brewery and ran it for a little less than twenty years. After Anheuser’s death in 1880, Busch assumed complete ownership of the company and began to implement new technologies and an expansive sale’s strategy.
During his lifetime, Busch was a pioneer for integrated marketing strategies. His wish was to sell his product as a national beer with universal appeal. With the onset of prohibition, the brewing industry took a major hit. For Budweiser, the hit was especially hard, as the brand was the most successful beer distributor in the United States at the time.
What saved the Budweiser brand was that Busch had been buying up any of the industries that helped him produce his beer. This vertical integration strategy ensured that Budweiser would not be dependent on any other company to produce their brew. This also, however, gave Busch complete control over his business. And, when prohibition made it difficult to sell his beer, he turned to the other companies he has acquired, such as his coal mines, his refrigeration companies, and his timberland.
Adolphus Busch exemplifies the American Dream. He came to America with a dream and saw it come true with hard work and innovation. We are proud to sell Budweiser at our bar, as well as proclaim that it is both Matt and John’s drink of choice. So much so, at our bar, a Budweiser is commonly called a “Red & White Dynamite.” At only $2.50 a can or bottle, why wouldn’t you want a Budweiser? If would like to quench your thirst and support an American Dream come true, come by our sports bar and drink a Bud with us!